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We are on the early stages of launching

The PoP team is working on the launch of Verticals, our own venture to provide decentralized social networks, and clusters of niche websites, to anyone:


We decided to call this venture Verticals, because it specializes on providing vertical portals. Our focus is on empowering communities, providing them the tools needed to be autonomous online (i.e. not dependant on any mainstream platform), and enabling them to connect to all related communities. Our objective is to foster the decentralization of the Internet.

So, what is Verticals about?

Launch your vertical portal, and combine the effort of your community

vertical portal is an online community in which those people looking for a certain topic can meet up online. It is a unique access point to a certain industry, market niche, or area of interest.

Verticals creates decentralized vertical portals — information is accessed from a central point, which gets all data from a cluster of niche websites. The niche websites are autonomous: they can be accessed on their own and under their own URL, be owned by different people, and be attached to/de-attached from the vertical portal at any moment.

How a decentralized vertical portal works:

1. The vertical portal fetches its content from a cluster of niche websites, which provide their data in real time

2. Browsing inside the vertical portal, clicking on a link from the niche website will open the page inside the portal

3. User interaction with the niche website (such as liking a post, or adding a comment) takes place directly within the vertical portal

The user experience is always the same — the user can be made unaware that the data is coming from a different website

How decentralized online communities are created:

1. Niche websites are autonoumous websites (they exist under their own URL) which specialize on a certain aspect of the vertical portal’s area of interest

2. By combining niche websites, vertical portals allow users from all different websites to interact with each other, while making all content of their interest available at one central point of access

3. Vertical portals can thus become decentralized social networks for their specific topic of interest, bringing together all actors in their community

The niche websites may or may not have the same owners as the vertical portal — what websites are part of what portals can be agreed upon by both parties.

Needless to say, all vertical portals and niche websites are implemented using the open source PoP framework. An example of a vertical portal, composed by multiple niche websites, is our concept website SukiPoP:


To find out more, please head over to Verticals. Or as always, please contact us.